Gen Z Proof Your Business!

Generation Z, the new wave of recruits entering the workforce. Let’s look at how to be business ready for the first digitally native generation and the war on talent recruiting. Firstly, it’s perhaps better to understand who Generation Z, GenZers and Gen Z are?

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Who are Generation Z?

Generation Z are the latest wave of the workforce after their Millennials counterparts. Born between 1996 and 2010, GenZers are a digital native generation. They are high tech, hyper-connected people yet they yearn for human interaction. Gen Z has grown up post 9/11.  They have seen their families struggle through a recession. By 2020, Generation Z will make up 40% of the workforce so, let’s get to it!

Generation Z – Gen Z – GenZers

Gen Z Facts

  • Gen Z are the ‘always on’ digital natives with over 10hrs a day connected
  • Marketing & Branding – GenZers are visual people who react to short videos – created in Vine. In fact, they spend + 2 hours a day on YouTube.
  • Culture Creators redefining the workplace. Feel empowered, connected
  • Businesses cannot afford to have conventional assumptions or generational frameworks.  It’s a two-way dialogue.
  • Elusive and evolving generation.
  • Adopters, willing to learn.
  • Social Natives
  • Use an average of 5 screens (2 more than their elder Milenniall counterparts)
  • Watch 2+ hours of YouTube per day
  • By 2020 they will represent on average 20% of the workforce

Characteristics of the Generation Z Workforce

Generation Z has just hit or are about to enter the workforce. So, what do you need to know about Generation Z?  Well, for a start they are ultra-flexible.  So working a restricted 40hours Monday to Friday job isn’t really on their schedule. This workforce doesn’t like restricted hours. For example, a typical day might begin at home before doing the school run and letting the traffic die down. A few hours at the office before a workout ensuring to keep their wellbeing in tune. It’s important for Gen Z to have a work-life balance which isn’t something brand new to be fair. We saw Millennials championed this movement.  Remote working is key. In fact, remote working is seen as a necessity now and not as a luxury which Millennials experienced. Not being restricted to the office desk. Where’s the local ‘WeWork’?

As I’ve mentioned, Generation Z are digital natives who have grown up in technology. It’s always been there, they’ve never not known it. It was never a ‘new’ thing for them. While Generation X and Millennials saw the workplace evolve with new technology. Generation Z need it and expect it. They don’t see technology as a benefit or new luxury way to help them do their job. GenZers see technology as a necessary tool to complete their job.

GenZers see technology as a necessary tool to complete their job.

Generation Z has been exposed to some quite serious real-world issues and challenges at an early age. Look at 9/11, the global boom, the global recession, terrorism, etc. I guess this is where their more serious pragmatic side comes from.

What about Millennials?

What about Millennials and Baby Boomers? Well, they are Generation Z’s management now! Millennials, now in their 30’s are advancing and moving into more leadership, more management roles. The avocado and toast generation paved the way for remote working and a work-life balance. Millennials were the first digitally-led generation. Way more tech-savvy than baby boomers having introduced the necessity to incorporate tech into the workplace. They questioned why Social media wasn’t being embraced. And introduced the likes of Dropbox for cloud storage and Slack for real-time communication.

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Generation Z Entering The Workforce – what do they expect?

According to Indeed , Gen Z’s were about 4 years old during 9/11 and grew up during the global recession. They are incredibly focused on finding a stable job as opposed to millennials who were known for chronic job-hopping. Fewer GenZers are heading to college education and heading straight into the workforce. So they are hitting the workforce now, and you need to be ready!

As a business, it’s time to shift the mindset from Millennials to GenZers! We need to look at what they want when entering the workforce?  What do they expect?


As mentioned already they are a high tech hyper-connected generation. While you might be toying with introducing software to take over a part of your project management. They expect it! Technology is a tool and a must-have to complete their role. You need to bridge the digital gap and ensure it’s Gen Z ready. GenZers don’t see technology as a flashy new nice to have. They see it as a tool to complete their work. So, they expect you to be paperless as much as possible. It’s a must-have for any digital native GenZer. They have grown up connected. They spend over 10 hours a day connected to multiple devices. As the workforce changes, so do we! It’s inevitable, businesses need to meet the needs of the digital natives. Embrace and you will thrive.

Generation Z are very quick learners. So, don’t panic. Generation Z will adopt new software in no time ready to streamline processes and work efficiency.

Marketing & Branding

Marketing and Branding can be crucial to Generation Z. They want a connection with your culture. Attracted to short videos as their attention span is about 8 seconds. So you know that Gen Z spends about 2hrs a day scrolling through YouTube?! Selfless plug to Hub Planner’s YouTube Channel


Generation Z see the workplace as a place to learn, not just to work. In order to retain GenZers, you need to develop them. Encourage them to be ‘intrapreneurs’ within the workplace. Give them space and responsibility to do that. Constant feedback is also imperative to their success to grow. It’s important to see a company that has good values. That their role is making a difference and they’re not just a number.

Independent Team

Independent Team – whilst they love a collaborative team effort approach. They are also more of an independent worker. The driven GenZers are competitive by nature but also collaborative. As long as you are interested in the same goal that is. So working as a team is great to share skills and knowledge. But, they work even better on their own.


Working remotely is becoming more and more evident. Together with a work-life balance. Generation Z have this as a high priority. So be prepared for remote set up. Flexible working hours.

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How Hub Planner’s Resource Scheduling Tool helps you be GenZ ready

Time and time again we are reminded how digitally fluent Generation Z are. How they expect technology. How you need to be elusive and evolve your digital offering within the workplace. So, how does Hub Planner help? Well, firstly it’s digital! Instead of going from spreadsheet to whiteboard to documents and wall planners trying to organize your project planning and team scheduling. We do that for you. We make you look good!

Hub Planner offers a dynamic scheduling experience for project and resource management. The smart UI allows for slick scaling and adjusting bookings, schedules and projects.

Generation Z – The future of Contact Centres, Agencies, IBM’s, Googlers, Deloitte’s, Oracles and PayPal and Amazon workers. Resources can use the dynamic drag and drop interface to quickly alter schedules, bookings, and projects. Staff can customize their available hours to suit their schedules. Perhaps work a base number of hours, and schedule themselves on more customizing the allocation range. Resource Planners can use the Scheduler Filter to locate resources skill sets to projects. The ability to track time and provide instant analytics.

Let’s take a look at the characteristics of Generation Z and see how the features of Hub Planner will match and help you be GenZer ready.

Collaborating SoftwareGen-Z Proof Your Business

Collaborating Software – developments of Gen Zers show that tech apps in the workplace are going to be the driving force. Hub Planner strives on “Tech Collaboration”. We have been constantly evolving our feature offerings over the years to stay ahead of the curve. Influenced by market trends and customer suggestions we love a challenge. We have a great form our users utilize as an interactive bridge to vote and suggest new features.  ‘What’s Next for Hub Planner’.

We are directly implementing features into the Hub Planner interface that collaborate and integrate with the resource scheduling workflow. For example, we have Timesheets Time Tracking, Vacation Leave, Billing and Financing, Approval Workflow and of course not forgetting API.  We have a direct inline integration to Basecamp and also connect with Zapier too. For API itself, we use GitHub which allows you to connect other software with Hub Planner. The benefit for you is that with integrating software, there is less downtime which means higher productivity and profits!  Overall, we’re really at the forefront of ensuring we collaborate and connect with multiple software tools together with our own feature creations – CEO of Hub Planner 

API / Integrations = Beef up and adapt more technology frameworks and working arrangements. It needs to be seamless and collaborative.   Multiple technological solutions are required more than a ‘nice to have’.

Competitive Advantage

While they are great collaborators, they are also very competitive and prefer to be judged on individual performance. Resource scheduling software allows you to track performance levels. Tracking data provides the basis for reward giving. The proof is in the pudding.  Timesheets and Reporting are huge benefactors in tracking performance levels. Use Smart Groups with Custom Fields as they improve their skill sets.

“58% will work nights and weekends for a higher pay” 

Real-time developmental feedback

Hub Planner Reporting provides real-time analytics providing the basis for instant feedback. This allows teams to quickly and smartly change focus from report trends. With an excess of 60+ templates and counting, users can delve into reports on projects, resources, groups and clients. Reports contain an abundance of information that allows you to gauge and make quick, smart decisions.

Independent Worker

Generation Z workforce are less micromanagement and more employee empowerment. Whilst keeping the structure of a team, you need to provide a more independent environment.

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